ALPINA Internet – Privacy

We understand that careful treatment of your personal information is of utmost importance to you. Therefore, protecting the information we receive from you and using it only in the way you expect us to is our top priority. Naturally, we comply with the provisions of the German Data Protection and Tele Media Act and would therefore like to inform you when and what information we store and how we use it. This privacy protection policy notice does not apply to any links that take you from our website to other organizations which are not part of the ALPINA Group.

Data Collection

Information is collected for marketing and optimization purposes on this website, using technologies of etracker GmbH ( This information is stored at the etracker data centers in Hamburg. Access to the servers is extensively protected both in terms of physical security and by means of state-of-the-art security software, and restricted to selected individuals who have been subjected to appropriate checks. The information may be used to create anonymous user profiles. Cookies may be used to enable browser recognition. Any data collected by means of etracker technology will not be used to personally identify the user of this website without his/her specific consent and will not be merged with any personal data about the bearer of the pseudonym (user name). Users may object to future data collection and storage at any time. By using this website you agree to the processing of information collected about you by etracker GmbH in the manner and for the purpose(s) described above.  

Use of Facebook Social Plugins

Our website uses social plugins of the social network operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins can be identified by the Facebook logo (white “f” on blue tile) and are marked by the “Share on Facebook” button. When clicking on this button, your browser will establish a direct link to the Facebook servers. The contents of the plugin will be sent by Facebook directly to your browser that will then incorporate it in the website. Therefore, we have no influence on the scope of the information which Facebook collects by means of this plugin and inform you according to our level of knowledge: By incorporating the plugins Facebook is informed that you have accessed the respective page of our internet site. If you are logged into Facebook, then Facebook can allocate your visit to your Facebook account. If you interact with the plugins, such as using the Share Button or making a comment, the respective information will be sent directly by your browser to Facebook and stored there. Even if you are not a member of Facebook the possibility exists that Facebook will identify and store your IP address. For information on the purpose and scope of the data collected and its further processing and use by Facebook, and your related rights and possible default settings to protect your privacy, please go to Facebook’s privacy policy at If you are a member of Facebook and do not wish for Facebook to collect information about you via our website and linking such information to the information which Facebook has stored about you, then you need to log out of Facebook prior to visiting our website. 

Data Processing

Personal data which you have provided to us via a website or by e-mail will be processed only for the purpose of corresponding with you and strictly for the purpose(s) for which you have provided the information to us. The information made available to us will exclusively be forwarded to the appropriate party in the company, or to companies of the ALPINA Goup, if appropriate. We assure you that your personal information will not be disclosed to any third party unless required by statutory provisions.

Data Storage

The data provided to us will only be stored until the purpose for which the information has been entrusted to us, has been fulfilled. To the extent that any legal retention periods must be observed we will comply with such requirements. In the event that you should no longer agree to the storage of your personal information, we will delete the information on your instruction. In the event that your personal details have changed, we will correct them according to information received from you.


Cookies are small text files that we send to the hard disc of your computer based on your web browser. They serve to control the connection or enhance personal user comfort while visiting the pages of our website, for example.

We are currently using “non-persistent session cookies,” i.e. cookies which are deleted when the browser is closed, which ends the session. 

You can prevent the installation of the cookies through an appropriate setting in your browser. However, we would like to point out that in this case you may not be able to fully use all the functions of this website.

Information about Yourself

You can obtain information about the personal data stored about you at any time. To do so, please contact our Data Protection Representative in writing and enclose a copy of your personal ID card or passport to prove your identity.

Privacy Protection Policy Updates

This privacy protection policy notice will be updated as soon as we introduce new products, alter our internet presence or in the case of changes/amendments to relevant legislation and evolutions in IT security technology. Therefore, we reserve the right to change or adjust this notice as appropriate or required. To stay abreast of the current state of this privacy protection policy notice we recommend that you regularly access this section of our website.